A smooth 12-step process uncovered and discovered, over a 35+ year journey, that generates a predictable practice with automated revenue and lifetime reward.

There is no single silver-bullet to become an elite advisor or to run an elite practice. However, there is a chain-of-secrets. These steps (aka, the secrets) effectively string together in a chain that allows for small hinges to swing big, heavy doors – making massive improvements in your overall growth, the value of your business, and the lifestyle you enjoy.
#1 - Push the Buttons, Pull the Levers (must needed systems & processes)
#2 - The Family Doctor Retains the Patients (gathering 100% of the assets with the ACP system)
#3 - Focus on What You're Most Highly Paid to Do (kill your RPM and other distracting activities)
#4 - Base Transactions to Magnetically Gather Assets (foundational accounts free up equity investing)
#5 - Create a Perennial Recurring Revenue Stream (targeting AUM/AUA and other systematic fees)
#6 - Make Your Customers' Decisions Easy (keeping in the public eye with a proprietary formula)
#7 - Duplicate your Best Clients without Referrals (regenerate ideal clients over and over again)
#8 - Stop Trying to Find Your Mini-Me (start building around the rainmaker)
#9 - Abandon What You're Not Wired For (stop doing paperwork and other BS)
#10 - Increase Your Worth by 20% Instantly (how to track your private stock price)
#11 - Biz Owned by Family Smokes a Family-Owned Biz (a job is worthless; a business is valuable)
#12 - Institutional Combat vs. Collaboration (the partnership that is rocket fuel for success)
BONUS - Protection Against the #1 Loss of Client Assets (winning with the non-financial spouse)
Mike Walters is the Chief Executive Officer (CEO) of USA Financial, leading the firm since its inception in 1988. Mike is committed to...
Many financial advisors become the default answer machine inside their firms without even realizing it. In this episode of The RARE Advisor, Aaron Grady introduces the 1-3-1 Exercise, a simple leadership framework designed to help advisors develop stronger problem-solvers, better decision-makers, and more independent team members. Learn how one problem, three possible solutions, and one recommendation can transform everyday challenges into opportunities for leadership development, ownership, and long-term team growth.
Most financial advisors are not struggling because they chose the wrong marketing tactics. They are struggling because they are trying to do too many things at once. In this episode of the Financial Advisor Marketing Playbook, Mark Mersman explores the Four Burner Theory and shows how advisors can apply it to marketing, practice management, and business growth. Learn how to prioritize positioning, visibility, conversion, and client experience so you can focus your time, energy, and resources where they will have the greatest impact.
Most financial advisors provide far more value than their clients realize. The challenge isn't delivering value, it's communicating it. In this episode of The Rare Advisor, Aaron Grady breaks down the thinking behind the Legacy Package and reveals how advisors can transform invisible value into an unforgettable client story. Learn how to identify the services you're already providing, organize them around meaningful client outcomes, and create a memorable experience that strengthens relationships, builds advocacy, and reinforces your value over time.
Many financial advisors become the default answer machine inside their firms without even realizing it. In this episode of The RARE Advisor, Aaron Grady introduces the 1-3-1 Exercise, a simple leadership framework designed to help advisors develop stronger problem-solvers, better decision-makers, and more independent team members. Learn how one problem, three possible solutions, and one recommendation can transform everyday challenges into opportunities for leadership development, ownership, and long-term team growth.
Most financial advisors are not struggling because they chose the wrong marketing tactics. They are struggling because they are trying to do too many things at once. In this episode of the Financial Advisor Marketing Playbook, Mark Mersman explores the Four Burner Theory and shows how advisors can apply it to marketing, practice management, and business growth. Learn how to prioritize positioning, visibility, conversion, and client experience so you can focus your time, energy, and resources where they will have the greatest impact.
Most financial advisors provide far more value than their clients realize. The challenge isn't delivering value, it's communicating it. In this episode of The Rare Advisor, Aaron Grady breaks down the thinking behind the Legacy Package and reveals how advisors can transform invisible value into an unforgettable client story. Learn how to identify the services you're already providing, organize them around meaningful client outcomes, and create a memorable experience that strengthens relationships, builds advocacy, and reinforces your value over time.