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The Key to Event Success? It’s Not What You Think
Are you a financial advisor looking to maximize the impact of your events and seminars? The secret to success might surprise you: it's all in the intro and outro! We'll share expert tips on how to captivate your audience from start to finish. Discover how to create "professional contrast" to stand out from the crowd, disarm attendees, and build trust. Whether you're hosting a Social Security seminar, a financial workshop, or any educational event, these event marketing strategies can help you achieve better results.
Transform Client Relationships with Moments of Truth
We dive into the concept of "Moments of Truth" – those significant life events for your clients, both planned and unplanned, that present a unique opportunity to deepen your relationship. Learn how to identify key moments, develop a process for acknowledging them effectively, prioritize your efforts by focusing on your top clients, and discover creative and meaningful ways to show your clients you care. This video is essential for financial advisors seeking to build stronger client relationships, foster lasting loyalty, and enhance their overall client experience.
The Secret to Successful Seminar Follow-Up
In this episode of The RARE Advisor, Aaron Grady and Alan Oehrlein – Practice Management Consultants at USA Financial - discuss the crucial importance of a robust seminar follow-up process. Discover how to implement best practices, from personalized communication and valuable resources to creating a sense of urgency and scheduling immediate appointments. Learn why the follow-up process starts during the seminar itself and how to effectively engage with attendees who may not have signed up for a meeting.