60 Client Event Ideas for Financial Advisors

In this episode of The RARE Advisor, host Aaron Grady and practice management consultant Allan Oehrlein continue their discussion on time allocation by exploring what comes next: operationalizing structure across the entire advisory team. They break down why the phone is the “front door” to the firm and the calendar is the “engine room,” and how elite practices use standardized phone scripts, the strategic power of the word “unavailable,” intentional scheduling rules, and team empowerment to build consistency, capacity, and trust. Aaron and Allan outline how designed access—not unlimited access—creates scalability and a stronger client experience, while reducing reactivity, burnout, and advisor bottlenecks. They also offer practical challenges advisors can implement immediately to redesign their phone and scheduling processes in ways that elevate both team culture and enterprise value.

In this episode of Financial Advisor Marketing Playbook, Mark Mersman breaks down the real psychological barriers that stop prospects from clicking “book a call” on an advisor’s website—and how small language and design changes can dramatically improve conversions. You’ll learn practical, compliant fixes including softer CTA language, expectation statements, empathy‑based messaging, simplified design, and reassurance techniques that lower emotional friction. If you want a website that encourages prospects to take the first step confidently, this episode delivers actionable guidance advisors can implement immediately.

Have you noticed how fast technology is changing the way you work with clients? Artificial Intelligence (AI) isn’t just a buzzword anymore; it’s transforming how you connect, deliver value, and grow. As financial advisors, you're positioned at the unique intersection of technology, finance, and marketing—and the pace of change shows no signs of slowing down.