This kind of experience includes some pretty big changes and might be more complicated than you have time for at first. The thing to focus on that all the successful brands have in common is that they are not usually custom experiences for each person. They follow a consistent and well-designed process. That’s it. It does not have to be complicated; it simply needs to show your clients that you are putting them first. As you and your team work to perfect your well-planned process, the better your experience will become, which will lead to more genuine and authentic relationships.
You will notice there are two words that cannot be emphasized enough throughout this guide: experience and process. This guide was created to help you focus the most important elements that go into creating an experience and transforming your process:
Contents
- Plan ahead.
- Tell your story - briefly.
- Ask the right questions.
- Drive engagement.
- Outline your approach. Set expectations. Assign homework.
- Be consistent.
Related Posts
The Key to Event Success? It’s Not What You Think
Are you a financial advisor looking to maximize the impact of your events and seminars? The secret to success might surprise you: it's all in the intro and outro! We'll share expert tips on how to captivate your audience from start to finish. Discover how to create "professional contrast" to stand out from the crowd, disarm attendees, and build trust. Whether you're hosting a Social Security seminar, a financial workshop, or any educational event, these event marketing strategies can help you achieve better results.
Transform Client Relationships with Moments of Truth
We dive into the concept of "Moments of Truth" – those significant life events for your clients, both planned and unplanned, that present a unique opportunity to deepen your relationship. Learn how to identify key moments, develop a process for acknowledging them effectively, prioritize your efforts by focusing on your top clients, and discover creative and meaningful ways to show your clients you care. This video is essential for financial advisors seeking to build stronger client relationships, foster lasting loyalty, and enhance their overall client experience.
The Secret to Successful Seminar Follow-Up
In this episode of The RARE Advisor, Aaron Grady and Alan Oehrlein – Practice Management Consultants at USA Financial - discuss the crucial importance of a robust seminar follow-up process. Discover how to implement best practices, from personalized communication and valuable resources to creating a sense of urgency and scheduling immediate appointments. Learn why the follow-up process starts during the seminar itself and how to effectively engage with attendees who may not have signed up for a meeting.