Unlock Growth with In-Person Seminars

Unfortunately, there's an epidemic of advisors who have never fully recovered from their marketing and prospecting shutdown that took place during COVID, and now it's costing them their business. Because, when the value of your practice is assessed, if you don't have the ability to show that you can pull these levers and push these buttons and here is the outcome in terms of organic growth, then you are undermining the ultimate value of what your practice is worth. Not to mention, you're shortchanging yourself on revenue, on EBITDA, on profits, on money that you can simply put in your pocket and continue to grow the business in a very effective and successful manner. The reality is today that live events are back the way they used to be, and one of the reasons is because so many financial advisors are ignoring them. They think that they either don't work, or candidly, they've gotten very lazy. They don't really want to get out in front of people at the podium the way they used to, and they've become complacent in their use of Zoom and Microsoft Teams and various other video chat and referral mechanisms. And those are all valuable tools; however, that true statistical result is that to onboard new clients and secure new assets, face-to-face contact is still number one. Once you have that relationship established, you can easily convert them and have Zoom meetings and things like that to continue on with the relationship. But getting them over that initial hump is much easier in a live event. Doesn't mean it can't be done otherwise. Doesn't mean some people aren't super successful, and maybe that's even your business model, and that's cool. But if it's not, and you've simply become complacent, this is your wake up call. And the numbers in your favor are pretty staggering. Here's an article from just the other day out of Investment News, titled "Just 30% of people are very confident in managing their finances right now". I'll just give you a couple of the highlights.

• More than half fear they may not be able to retire when they want to.
• Only 28% said they are currently saving towards their retirement.
• Just 22% of all age groups said they use a professional advisor.
• Women are less likely than men to have a current investment strategy. 43% of women have no strategy.

The reality is that we're finding today it's getting to be very common to have waiting lists at live events. You need to relook at this.

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Future Zeros is a series for financial advisors who want to increase the value of their firm today and in the future. Your host, Mike Walters (CEO of USA Financial), digs into the nuances of mergers, acquisitions, and succession within the financial advice industry to help you add “future zeros” to your bottom line. Whether you are nearing an exit, just entering the business, or in the middle of building your practice, the Future Zeros series will provide thoughtful insights into how to grow your practice the right way in order to maximize your future value and minimize the risk associated with doing so.