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If event hosting is your thing, we've got you covered.

Events are a critical part of your practice. The actions you take before, during, and after events make a world of difference, which is why we have coaching and defined processes – giving you a simple track to follow for event optimization. Whether you’re prospecting for new clients (in-person or digitally) or building relationships with your own clients, we walk with you step-by-step from facility selection to follow-up meetings.

With tried-and-true presentations and meticulously written invitation copy, the Fill-The-Room® system has been the launchpad for advisor practices nationwide since its start as a seminar marketing system in 2001, and our marketing and coaching teams have expanded and refined financial advisor event support in every area.




Fill-The-Room® Event System benefits:

Design & Artwork

Any collateral you need to run an event is created by our team or strategic partners and sent to you for review and revisions. Invitation copy is meticulously written for each event, and print-ready designs are sent to you or our print partners.

Reservation Systems

Managing your RSVPs is easy when invitees can save their seat 24/7 with both online and phone response options. Each registrant will be sent to you and/or your team directly, with dashboard access available for confirmations and notes.

Lead List Acquisition & Mailhouse Services

Find your ideal prospective clients and easily reach out to this niche audience through our direct mail partners or digital marketing technologies.

Coaching & Training

From concept to follow-up, our team has been helping financial advisors find success in their events for over two decades. Coaching is available to both advisors and their staff, from presentation tips to follow-up scripts.

Ready to get started?
Reach out to the USA Financial Marketing team.

Fill-The-Room® Supported Financial Advisor Event Types:

>> In-Person Seminars and Course-Style Sessions

>> Niche Audience Prospecting Webinars

>> Ideal Client Events to Elevate Client Experience

>> Unique Connection Events to Nurture Your Markets

>> Business Transition and Reframing Events

>> And More!

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Fill-The-Room® By-The-Numbers

2001
Program Launch

4,500+
Average Households Mailed

500,000+
Prospective Client Attendees

6,800+
Seminar Events Since Program Launch

225+
Advisors Helped Since Program Launch

$12.5 Million+
Amount Spent with the United States Postal Service

Why work with USA Financial?

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Experience - The Fill-The-Room® financial advisor event system began supporting prospecting seminars in 2001 and has expanded its offerings and processes continually since then.

Specialized - Our focus is events for financial advisors. Nothing else. Our strategically chosen partners are also specific to the financial services industry.

Exclusive - This event system is strictly available only to advisors affiliated with USA Financial.

Aligned - Our revenue is not tied to how many pieces of mail you send out or how much digital advertising you do. We win when you win; this puts us on the same side of the table as you. Our vested interest is in your prospect conversion success and elevated client experience.

Territory Protected - Prospecting events for financial advisors through FTR include territory protection; Mailhouses may send the same piece of direct mail to a household for several advisors, but we diligently protect your territory to maximize your opportunities for success.

Compliance Reviewed - We go the extra mile to have our content reviewed on your behalf by our Series 24 licensed team so you can present confidently. The technology we utilize has been reviewed by both our technology and compliance teams to ensure client information is protected.

Turnkey - With every event you host, we utilize our team's expertise and firm partnerships to support you from start to finish, so once the date and venue is booked, your sole focus is on delivering value to the attendees.

Hands-on Coaching - Our team is committed to your success. Whether you're new to prospecting or client events or a seasoned veteran, we'll be there to guide you through all the best practices.

Learn more about the event types we support:

Seminars

Seminars

Webinars

Webinars

Ideal Client Events

Ideal Client Events

Connection Events

Connection Events